Remember the evil queen from Snow White and the Seven Dwarfs, who kept bugging her magic mirror to tell her that she was fairest of all? She knew she wasn't yet she wanted to hear from the poor mirror on the wall. Poor Snow White almost died for being so fair and pretty. We know the rest but do we realize that as Indians we are stuck in the same rut as her?
Don't we all want to be the fairest of all? Yeah, we most certainly do! No wonder we have so many ads for fairness creams. Every fairness cream ad states that once you get fair skin, the world will be at your feet. Is it true? Yeah, maybe it is. Else why would stars like Shahid Kapoor, Priyanka Chopra and the likes of them endorse it!
Since the days of the yore it is understood that a fair woman is better looking than a dark one. All colors suit her and all that jazz. She may have no features at all except for the white color but she epitomize the beauty of womanhood. Heck, we even have goddess who are fair except for Kali ma who is considered powerful but not beautiful.
Okay so we are bunch of biased people. I remember when we were visiting Dehradun, my grandma's childhood home, she had met this young girl. Now the girl was nowhere close to pretty just fair. And by fair here I mean really white. So when she touched my grandma's feet for blessings, the old woman quipped, 'Koto shundor mein eita!"Meaning what a beautiful girl. Bullshit. So from that day I knew my grandma like many other grandmas in India was biased.
On the hindsight my sister always had a major complex. She is darker...maybe a shade darker than I am. And we both were constantly being told what colors to wear and what not to wear.
Every time Rani Mukherjee stars in a film, her dusky skin is caked with make up to make it look fairer. The same goes with actresses like Sushmita Sen, Priyanka Chopra and Kajol. And one of Kajol's endorsements' Olay is the worst ever! She is fair in it...completely white! It looks so bad and fake that it makes me wonder how she allowed it to happen in the first place? Maybe the money is too good? Whatever!
What is the obsession with being fair? I have no clue and I know this is a cliche, this topic is! But then being bombarded by ads on fairness creams and now men are doing it too! Yeah, all women want to be fair and lovely, and men want to be fair and handsome. Hilarious.