Welcome to Ire – my blog and my virtual sanctuary. I am a crazy dog lover, so much so that in my area I am known as Kutte-wali didi and (unfortunately), aunty. I love reading fiction, the morbid it is the better! I am a huge Harry Potter Fan but Amitav Ghosh, DH Lawrence, Jeffry Archer, John Grisham and Ruskin Bond are my all-time favorites.
I enjoy cooking but not on a daily basis. Some would say I do make a killer Punjabi Kadhi ;) I live with my 4.5-year old black Labrador, Bolt who has turned me into his slave and my husband in Mumbai.
So if you like my blogs* and would want me to review your book or try out a new product, you can drop me a mail at email@example.com. Or simply drop me a comment and I will get back to you :)
*For my personal blog, be warned, I am opinionated and I won’t pay any attention to anything you may not like here.
On the professional front:
I currently work as the Assistant editor at www.speakintree.in, a TIL property. My day-to-day responsibilities include content management and social media strategy. I have over 9 years of experience in content communications and marketing. Over the years, I have successfully managed teams of writers and editing assignments and managed content plans along with devising the social strategy and its implementation. I have helped initiate and set up in-house UGC blogging networks and build communities. I have also spearheaded meet & greet events as well as conducted celebrity interviews and FB Live sessions.