This is Me

Hey there!

Welcome to Ire – my blog and my virtual sanctuary. I am a crazy dog lover, so much so that in my area I am known as Kutte-wali didi and (unfortunately), aunty. I love reading fiction, the morbid it is the better! I am a huge Harry Potter Fan but Amitav Ghosh, DH Lawrence, Jeffry Archer, John Grisham and Ruskin Bond are my all-time favorites.
I enjoy cooking but not on a daily basis. Some would say I do make a killer Punjabi Kadhi ;) I live with my 4.5-year old black Labrador, Bolt who has turned me into his slave and my husband in Mumbai.
So if you like my blogs* and would want me to review your book or try out a new product, you can drop me a mail at Or simply drop me a comment and I will get back to you :)

*For my personal blog, be warned, I am opinionated and I won’t pay any attention to anything you may not like here.

On the professional front: 

I currently work as the Assistant editor at, a TIL property. My day-to-day responsibilities include content management and social media strategy. I have over 9 years of experience in content communications and marketing. Over the years, I have successfully managed teams of writers and editing assignments and managed content plans along with devising the social strategy and its implementation. I have helped initiate and set up in-house UGC blogging networks and build communities. I have also spearheaded meet & greet events as well as conducted celebrity interviews and FB Live sessions.

Having worked in various domains such as lifestyle, film – animation, Bollywood, health, parenting, fashion and now spirituality, I have fair knowledge and understanding of content that will work, trend and get viral. In my previous roles, I have worked with brands such ICICI, Future Generali, Ponds India, Pepperfry, Indian Idol, Yardley of London and Tetra Pak India. 

Happy Reading!

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